For 8th Street Eateries, we threw that old axiom out of the window and got to work creating not one, not two, but eight full-fledged brands for a brand new food court that was slated to open in a local movie theatre. In addition to full logo marks, each brand features typography and color guidelines, as well as a variety of expressions in print (menus, signage, brochures), digital (rolling screens, digital menus, and social graphics), and interactive (a website).